Innovation. what does it mean?

When you travel, it's always easy to observe all the innovations over the last decade. It is quite obvious, for example, that the mobile phone unlocks a world that's quite magical. You can book a ticket on your phone, and the next day you can board a plane to the other side of the world.

In this day and age, it doesn't matter if you arrive at a place that you've never been to before. While waiting for border control, you can open the Uber app and easily insert the hotel's address to make sure a car is ready to pick you up while you leave the airport.

With Google Maps, you'll never be lost, and using public transport in another part of the world can be as easy as when you are back home.

But what does innovation mean, exactly? That's something that we asked ourselves lately, and we found out that it involves a lot more aspects than we initially thought.

Here some lessons we learned...

First, you have to break something down before you rebuild the fundamental structure. For real innovation, the product is not the only thing that counts. The timing, price, and market are just as important. This means innovation is the business of turning a new device into something practical, affordable, and reliable that people want to use and acquire.

To be innovative, you also have to persuade people to adopt it. In the start-up world, we often focus too much on the product and not enough on the distribution.

If you don't find a market, it's just an invention.

Currently, some improvements are unable to be labeled as innovation because we stand too close to the small improvements; we can't see the bigger picture.

For the last decade, Silicon Valley was the capital of the world for innovation. With work moving to the cloud, this will change. In a remote world, location becomes less critical, and more people will have access to resources that drive innovation. This will especially have a lot of impact on underdeveloped regions.

The biggest obstacle for creating new ideas? Rules. Rules are restrictions to thinking freely.

Therefore, remote working is an excellent example of a societal change that will have more of a significant impact on innovation than most of us think right now.

Do you want to collaborate?

We like to work with people who have skin in the game, on ideas that have a positive impact, and with people who enjoy what they do.

Ready for your next adventure?


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Life is either a daring adventure or nothing at all - Helen Keller